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McDonald's Consumer Sentiment Analysis

Fast Food | Updated October 2026

Stable

90-Day Review Trend

Based on 111,144 real consumer reviews across 1,935 locations

-0.8%
Sentiment Score
2.9/5
Avg Rating
111,144
Reviews
1,935
Locations

Full Report Sections

🔒 Monthly Sentiment Trend (quarterly data since 2023)
🔒 Geographic Breakdown by City and Country
🔒 Anomaly Detection — Locations with Abnormal Patterns
🔒 Competitor Comparison (5 peer chains)
🔒 Operational Review Trend with Evidence Caveats
🔒 NLP Theme Analysis — What Consumers Complain About
🔒 Location-Level Rankings with Review Counts

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About This Data

ReviewSignal tracks consumer sentiment for McDonald's using 111,144 real reviews from Google Maps across 1,935 locations. The data provides dense quarterly sentiment since 2023, helping teams review same-store-sales risk, brand health, and operating movement with evidence caveats. We track 79 major chains across restaurants, retail, grocery, banking, and telecom in 50+ countries.

Related Fast Food Chains We Monitor

Burger King
113,344 reviews · 1,641 locations
KFC
92,981 reviews · 1,559 locations
Subway
64,691 reviews · 2,049 locations
Domino's
61,317 reviews · 1,672 locations
Pizza Hut
56,360 reviews · 1,331 locations

Frequently Asked Questions

What does ReviewSignal track for McDonald's?
Public Google Maps consumer reviews across 1,935 McDonald's locations — 111,144 reviews scored for sentiment, with point-in-time capture so past snapshots stay auditable.
How fresh is the McDonald's data?
Most recent review in this dataset was posted October 12, 2026. The pipeline ingests new reviews daily and this page is regenerated nightly from the live database.
How can I license this dataset?
Subscriptions are scoped and priced individually. Explore subscription options, free samples and the methodology.